Historic toy store in Rome!

Vintage toys and dolls in Rome

A desired gift

Classic toys for unique thrills

Here is our world...enchanted and full of magic...Toys represent the fondest memories of every child.

Unwrapping a gift is one of the emotions we remember the most, as well as the wonderful feeling of receiving our longed-for toy...Entering "Al Sogno" you can relive these emotions: the softness of your favorite stuffed animal, the wonder of a doll to be cradled or the melody of a music box to be enchanted with...

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Our location

"Al Sogno" is now an institution here in Rome, every child's favorite stop in Piazza Navona: let yourself be enveloped in a sea of stuffed animals, look for your favorite animal and hug it tightly, look up, climb the wrought-iron staircase and explore the wonders of this magical, enchanted world...

Feast your eyes on the showcases of dolls, fairies and goblins, stop and listen to the music boxes or have fun looking for Pinocchio...

And then ... there is so much more ...

Adults will also find room for their passions...vintage cars, chess, globes and scientific instruments, wonderful decor items such as collectible eggs and porcelain and gold animals or resin and wood miniatures.

Museum of antique toys in Rome

In the toy business for more than 75 years, a merit title of Cavaliere del Lavoro in Commerce in 2004, the company is an integral part of the history and tradition of toys in Italy.

The Museum of Vintage Toys is developed inside the store and brings together a wide selection of historic brands.

A tour that traces various eras of toys that have made children and adults of all ages dream from 1800 to the present day. At the "Hospital of the Doll and Toy" in Rome, puppets, dolls and tin toys are restored. Handcrafted toys to "cure" that tell stories of times gone by that are worth reliving.