The toy store in the historic center of Rome

A unique place where time has stood still

Al Sogno is a historic toy store in the capital. The store is located in one of the most beautiful and famous squares in the world, Piazza Navona, in the beating heart of Rome, a daily destination for fleets of tourists and visitors. In the store, time seems to stand still.

During your visit you will be taken into a magical and amazing world, a world inhabited by dolls, fairies, gnomes and fantasy characters. You can visit the museum center and the Doll and Toy Hospital, which is open continuously from May to October from 10 a.m. to 10 p.m. Ready to become a child again? Close your eyes and start imagining it!