Historic toy shop in Rome!

Vintage toys and dolls in Rome

A treasured gift

Classic toys for unique moments

Here it is, our world…enchanted and full of magic…Toys are every child's most treasured memories.


Unwrapping a gift is one of life’s most memorable experiences, just like the wonderful feeling of receiving the toy you’ve always wanted… At “Al Sogno,” you can relive those feelings: the softness of your favorite plush toy, the wonder of a doll to cuddle, or the enchanting melody of a music box…

Drago marrone a cinque teste con le ali spiegate e le corna su sfondo bianco

And then…there's so much more…

Adults will also find plenty to indulge their passions... classic cars, chess sets, globes and scientific instruments, and wonderful decorative objects such as collectible eggs, porcelain and gold animals, and resin and wood miniatures.

Piccola scultura di drago in metallo verde, con la bocca aperta e la schiena ricoperta di spine, su sfondo bianco

Antique Toy Museum in Rome

With over 80 years in the toy business, the company is an integral part of Italy’s toy history and tradition. In 2004, Anna Maria Manferdini, of the second generation, was awarded the title of Cavaliere del Lavoro for Commerce.

The Museum of Antique Toys is housed inside the shop and features a wide selection of historic brands.

A journey through the many eras of toys that have delighted children and adults of all ages, from the 1800s to today. At Rome’s “Doll and Toy Hospital,” puppets, dolls and tin toys are restored. These handcrafted toys are lovingly “treated,” bringing stories of days gone by back to life.

Find Us

“Al Sogno” is now a Rome institution, every child's favourite stop in Piazza Navona. Let yourself be surrounded by a sea of plush toys, find your favourite animal and give it a big hug, then look up, climb the wrought-iron staircase and explore the wonders of this magical, enchanted world…

Gaze in wonder at the doll, fairy and elf displays, stop to listen to the music boxes, or have fun searching for Pinocchio…

Due fenicotteri rosa ornamentali su una mensola, uno più alto dell’altro

Visit the historic toy shop in the heart of the capital and step into a magical world